I design products people don't need a tutorial for.

I'm Vipin — a Product Designer with 4 years of hands-on product design experience and 6 years in the design industry, focused on building user-centered digital products using AI, research, and data-driven design.

Currently at Zoho, I lead end-to-end product design for Zoho Sprints — owning the UX across core features from research and wireframing through to high-fidelity delivery. I also designed and shipped an illustration system and icon library for Sprints, and extended my scope to marketing and visual design for Catalyst, Marketplace, and Zoho Affiliate.

My path into design wasn't linear. I started as a 2D graphic designer at Eve Spark, moved into visual design at IMC Group, and found my way to product and UX at Zoho. I'm a 10k Designers C11 graduate (Designer in Residence) and UX Mint certified. Every role sharpened a different skill — and now I bring all of them to the table.

What I Bring

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Research & Data-Driven

I own the UX from research and wireframing through to high-fidelity delivery. Every design decision is grounded in user needs and business goals — not hunches.

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Product Building + Vibe Coding

I build what I design. Apps shipped using React, Next.js, and React Native via AI-assisted vibe coding. Coding makes me a better designer — I understand engineering tradeoffs.

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End-to-End Product Design

Led end-to-end design for Zoho Sprints — collaborating with PMs and engineers to ship critical features, translating user needs into intuitive, scalable solutions.

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Design Systems & Visual

Designed and shipped an illustration system and icon library for Zoho Sprints. Extended to marketing and visual design for Marketplace, Catalyst, and Zoho Affiliate — campaign assets, landing pages, and UI components.