I design products people don't need a tutorial for.

I'm Vipin — a Product Designer at Zoho, working across product and marketing design.

I've shipped product features to 50K+ users on Zoho Sprints, designed marketing campaigns for Catalyst, Marketplace, and Zoho Affiliate, and built 14 apps from scratch using Claude Code.

My path into design wasn't linear. I started as a service engineer, moved into graphic design, and found my way to product and UX. I did Cohort 11 at 10kdesigners, which changed how I approach design thinking. Every role sharpened a different skill — and now I bring all of them to the table.

What I Bring

🔍

Research-Driven Design

CaterEase started with 8 user interviews across 3 segments. Every screen maps to a research finding. I don't design on hunches.

🔧

Design + Code

I build what I design. 14 apps shipped using React, Next.js, and React Native. Coding makes me a better designer — I understand engineering tradeoffs.

🚀

Ship Fast, Ship Right

10 design iterations in 2 weeks for the Recent Updates feature at Zoho. Shipped to 50K+ users. I don't polish in isolation — I iterate toward shipping.

🎨

Full-Range Visual

Product UI, icon systems, empty states, marketing campaigns, digital art. I've designed across the entire visual spectrum at Zoho — from 16px icons to full-page campaigns.